Question 1

What is a smart link?

Accepted Answer

A smart link is a single short URL that dynamically routes each visitor based on their device, operating system, and location. Routly's smart links send iOS users to the App Store, Android users to Google Play, and everyone else to a web fallback — all from one link. This device-aware routing lifts app-install conversion by cutting friction to a single tap.

Question 2

How does Routly route iOS versus Android visitors?

Accepted Answer

The Routly engine detects each visitor's device and location the moment they tap, then redirects iOS devices to the App Store, Android devices to Google Play, and desktop or unsupported clients to your web fallback URL. It resolves the right destination in milliseconds, so every visitor reaches the correct place on the first tap without any manual detection code.

Question 3

Does Routly track link clicks and analytics?

Accepted Answer

Yes. Routly records every click as a granular event — timestamp, device, operating system, browser, country, and referrer — then aggregates them into real-time dashboards. Routly's analytics handle high-volume click streams and surface breakdowns, time-series trends, and conversion insights. You can also publish read-only analytics through secure share links without exposing your account.

Question 4

What is deep linking and does Routly support it?

Accepted Answer

Deep linking sends a user straight to a specific screen inside a mobile app — a product page or profile — instead of the app's home screen or a store listing. Routly supports deep links, so returning users who already have the app installed land exactly where you intend, while new users fall back to the App Store or Google Play automatically.

Question 5

How is Routly different from Bitly and Dub?

Accepted Answer

Routly pairs Dub-style modern link infrastructure with smart app-store routing that tools like Bitly and Rebrandly typically bolt on separately. Every Routly link natively handles iOS, Android, and web routing, plus deep links, geo and device targeting, A/B tests, and real-time analytics. Where Branch focuses on deep linking and Short.io on shortening, Routly unifies routing, analytics, and per-link controls in one platform.

Question 6

What pricing plans does Routly offer?

Accepted Answer

Routly offers three tiers — Starter for individuals and small projects, Pro for growing teams, and Enterprise for high-volume organizations — with billing handled transparently through Polar.sh. Starter lets you create smart links, generate QR codes, and view click analytics, while Pro and Enterprise unlock custom domains, advanced targeting, higher limits, and API access. Contact sales@routly.link for Enterprise pricing.

Question 7

Can I use my own custom domain with Routly?

Accepted Answer

Yes. Routly lets Pro and Enterprise customers connect a custom domain so short links carry your own brand instead of the shared routly.click domain. Branded links measurably improve trust and performance — industry studies report up to 34% higher click-through rates versus generic shorteners. Routly automatically provisions SSL and guides DNS verification for every domain you connect.

Question 8

What is A/B testing for links?

Accepted Answer

A/B testing for links splits incoming traffic across two or more destination URLs so you can measure which one converts best. Routly's built-in A/B testing distributes clicks by configurable percentage weights and tracks each variant's performance inside the analytics dashboard. This data-driven method removes guesswork from campaigns, and marketers running structured link tests routinely see double-digit conversion gains.

Question 9

Can I create QR codes with Routly?

Accepted Answer

Yes. Every Routly link includes an automatically generated, downloadable QR code that inherits the same smart routing — scan it on iOS to reach the App Store, or on Android to reach Google Play. QR adoption has surged, with scans growing more than 400% in recent years, making Routly's dynamic QR codes ideal for print, packaging, and event campaigns.

Question 10

Does Routly support geo and device targeting?

Accepted Answer

Yes. Routly's geo and device targeting route visitors to different destinations based on their country and device type, so you can send European users to a localized page or tablet users to a tailored experience. Each rule is evaluated per click from the visitor's own location and device, letting a single Routly link serve customized destinations across regions and platforms.

Question 11

Does Routly offer an API for developers?

Accepted Answer

Yes. Routly provides a REST API with scoped API keys so developers can create, update, and analyze links programmatically. Backed by a typed, versioned API contract, the API mirrors the dashboard's full capabilities — smart routing, targeting, UTM tagging, and analytics retrieval. This makes Routly straightforward to integrate into CI pipelines, marketing automation, and internal tooling at scale.

Question 12

How do UTM parameters work in Routly?

Accepted Answer

UTM parameters are tags appended to a URL — source, medium, campaign, term, and content — that let analytics platforms attribute traffic to specific campaigns. Routly includes a built-in UTM builder that adds these five standard parameters to your destination without manual editing, so every click flows cleanly into Google Analytics while Routly simultaneously tracks the same visit in its own dashboard.

Every link, the right place.

One link. Three destinations. Decided per click.

Everything a link should do.

Real-time analytics

Targeting & A/B

QR & deep links

Custom domains

REST API

Passwords & expiry

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Questions, answered.

Ship one link that works everywhere.